The story lightly deals with the somber topic of death, making it funny instead of shocking, as other campaigns around the theme did for so long. Meaning that the narrative goes on in the spectators’ brains and gets reinforced every time you get in touch with it again. The story continues on other platforms, staying consistent in the theme, characters, and of course, message. Smart enough, they keep releasing new information until the end of the video, when the main message is revealed: staying safe around trains. It’s impossible not to smile at least once while watching the video, and during that time, you always want to know more. They created characters, their names, and their unusual stupid ways of dying. They shared in-depth fun, cute, and highly attention-keeping content.
#DUMB WAYS TO DIE SONG LYRICS YOUTUBE FULL#
It is a valuable skill, and Dumb Ways to die explored its full potential. Storytelling is the ability to share information engagingly and entertainingly while revealing elements of a narrative that usually stimulate the listener’s imagination. After all, we all want to know why (and) how Dumb Ways To Die became such a global topic. This marketing campaign went beyond all expectations and became a marketing case to be studied profoundly. Although it is difficult to state that these results were in response to the campaign, 127 million people have said that Dumb ways to die helped them stay safe around trains, according to their website. There’s also a store on their online domain to purchase toys, clothing, and books.īut did all that really help people stay safe around trains? According to Brand News, Metro Trains registered a reduction of 21% in train station accidents at the time.
Even a third version was created, a World Tour. It was so successful they created Dumb Ways to Die 2, which became the number one app in 83 countries. On their website, the app now has over 190 million downloads and approximately 2 billion players globally. It is so cool! I downloaded it at the time and again a few days ago when I started writing this article. In fact, the whole thing went so viral that they built an app game where you can avoid many dumb ways today. Originally made as a Public Service Announcement, the song gained so much popularity that it became more: posters, billboards, children’s books, and a website. Dumb Ways to Die was the most awarded marketing campaign in the history of Cannes, the world’s most important Festival of Creativity. Radio stations started playing the song for free, teachers used it to introduce train safety to children, and many artists released their covers of the music. The video now has over 325 million views. The colorful characters really are likable, and soon enough, you get caught in a loop, amazed by all the stupid ways to die.
But it really escalated once the YouTube video came on. It was recorded by Tangerine Kitty and launched in November of 2012 and made it to the top 10 charts of iTunes within days.
The song is clever, funny, and, most important: catchy. The most stupid of all was to die run over by a subway train. The team wrote a song about ‘dumb ways to die,’ such as selling both your kidneys online, poking a grizzly bear, or getting paralyzed after eating glue. They wanted to do something fun and entertaining instead of just pushing a message to the viewers. McCann Melbourne, the agency responsible for the ad, decided to go an unconventional way to approach the delicate conversation about train safety. In a way, that changed advertising forever. Once upon a time, there was a security issue in Melbourne, Australia. Metro Trains, the responsible company, wanted to promote rail safety through a marketing campaign. How a Public Service Announcement took over the internet and became an app you will have downloaded by the end of this article.
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